What kind of innovation
d.I.D., through a consultation of the Scientific Technical Committee has defined in 2016 8 key scenarios for the innovation of the sectors addressed:
1. Advanced materials
- Smart materials
- Low impact materials and processes, recycled materials, from renewable sources, biodegradability
- Fiber-reinforced and / or nanostructured composite materials
- Materials and technologies for additive manufacturing, rapid prototyping, small-scale productions, customized productions
and in addition:
- Functionalization of materials through innovative surface treatments, aimed at achieving particular protective or functional features;
- Characterization of surfaces and bulk materials with particular emphasis on the evaluation of mechanical properties at the nanoscale;
- Lighter materials also with a view to energy saving;
- Modification of surface characteristics to improve the interaction between products and surfaces.
- Treatments and modifications aimed at increasing the physical-mechanical characteristics and durability of wood (eg nanotreatment).
at 2 levels:
a) Zero energy
Attention to renewable technologies and to the mix between traditional and renewable systems and smart control systems.
b) Reduction of the environmental impact of products and processes
Environmental sustainability - LCA and environmental labeling - reduction of indoor pollution; use of products of natural origin; attention to the less faced forms of pollution - noise; enhancement of locally produced materials (short supply chain) and, more generally, also at the level of symbiotic production / systemic design, social and cultural sustainability.
3. Automation, home automation and robotics
The application of these technologies will contribute to the transformation of living environments with: increase of flexibility-transformability, internal microclimate control, energy saving, also acting on the emotionality of the spaces. This is beyond the market related to particular users (elderly and disability) that still represent the main field of application of these technologies.
Automated and robotic solutions present clear applications also at the production process level - rationalization of activities, streamlining, safety.
This is in view of a growing dialectic between high-tech and low-tech - new craftsmanship self-production, local-global relationship, cross-cultural design ...; in this sense the challenge for the Italian system also goes from the ability to elaborate proposals able to reconcile and, sometimes, to exalt these dualities. So more and more frequent will be the collaborations between structured and craft companies aimed at customizing the products.
4. Production process management
The companies present problems relating to control and management of the production process that are certainly different according to the sectors involved - in the case of the motorhome/RVs segment, Lean thinking models have recently been introduced, with a focus on the topic of the reduction of production times, rationalization of the phases, management of suppliers and purchases, and dissemination approaches to knowledge management, lean production, kanban ...
Another topic of interest is the need of increasing the quality of service (even after sales), also borrowed from other sectors (eg automotive), in addition to the already mentioned issue of energy efficiency of the factories.
5. Design, 3D modeling, virtual environments
Through an increasing use of solutions such as:
- 3D digitization and reconstruction and re-engineering of products (reverse engineering) for objects and environments (change of use, reconversion, recovery);
- additive technologies and rapid prototyping, for the realization of prototypes and models, use tests, finished products;
- product and process control tools based on artificial vision;
- tools and methods of design and design aimed at evaluating in the definition phase of products and environments comfort, ergonomics, usability;
- augmented reality in order to foster new processes of knowledge.
6. Methods for the evaluation of social transformations
- use of methods of anthropology of consumption and sociology to analyze social transformations, behavior and consumer demand and new housing models;
- involvement of recipients in the design of new products (co-design), increasing interest in the theme of personalization with tools that reduce the gap between supply and demand;
- evaluation of design outcomes in order to improve future design - integration of feedback with smart technologies, to retrieve data on the actual uses of the product and on the complete life cycle
- increasing flexibility and personalization (spatial, symbolic and uses)
- growing attention to fragile users and to social work as an added value.
7. Models of approach to the market
Definition of new business models, by considering the web as a tool for knowledge and the role of e-commerce and the related difficulties in approaching it
Of particular interest:
- the theme of constructing a coherent offer (to attack certain markets);
- digital communication, which allows the creation of tools for the promotion and enhancement of products through multimedia and multi-channel communication and marketing campaigns;
- the possibility of directly assessing the demand on the web without mediation.
Design as mediator, activator, catalyst of innovations proposed as a response to social evolution - with a view to design driven innovation. For a methodological evolution that increasingly sees the use of design thinking tools, to be understood as a creative process able to anticipate strategic solutions (product, communication and service) beyond the explicit demand and able to guarantee the competitiveness of companies.
INNOVATION ROADMAP -
SMART SPECIALIZATION STRATEGY RIS3
1. Smart Environments (Smart Enviroments) for wellbeing / health, safety and to qualify from an emotional, experiential and aesthetic point of view
- Cloud computing
- Embedded techonologies
2. Advanced materials (smart, functionalized and characterized) and reduced environmental impact
- Innovative materials
- Smart materials
3. Design Driven Innovation / design as a mediator of knowledge / design in its ability to make technological innovation immediately profitable
- 2D - 3D modeling
- Rapid prototyping
4. Definition of new strategies and business models: productive reorganization
- methods of analysis for the definition of models
- Feasibility studies
- Creative methods
5. Digital technologies (Mixed Reality / Augmented Reality / Virtual Reality, IoT, ...) for the improvement of the design process, production, communication, sale and after-sales
- AR / VR
- Wearable devices
- Web platforms