ITA - Italian Trade Agency (Agenzia per la Promozione Abroad e l'Internazionalizzazione delle Aziende Italiane) is proposing a series of masterclasses in China dedicated to Italian design.

This training program, aimed at young Chinese designers and professionals, offers Italian companies the opportunity to showcase the excellence of Made in Italy through masterclasses focusing on interior, fashion, and industrial design.

The sectors primarily involved are those within the home (furniture, lighting, building materials, including stone, marble, and tiles) and fashion accessories (footwear and leather goods, jewelry, and eyewear).

The ITA Agency will offer this opportunity to 30 Italian companies, who will be able to showcase their brand and technical expertise to an audience of Chinese experts and consumers. These will include both Italian companies intending to enter the Chinese market and Italian companies already present in China and interested in strengthening their presence.